Digital Marketing / Advertising / Online Marketing are amongst the most used terms of this marketplace today. However, it is sadly just a lot of jargon for most of your companion who hear it and employ it to convey their mind. What exactly is digital marketing and what part of it is essential for today’s business specific person? We’re here to break it down you r in the simplest words possible.
Online Marketing in actual fact marketing of your products or services onto digital platforms so as to maintain onto your loyal consumers as well as increase easy reach to new potential target audience immediately.
That is one. That is what Online marketing is definitely. There are some further questions which attention to solve your confusion; such as:
Is digital marketing the same as social media promotion?
The answer is yes. Digital / Internet marketing is really a wider concept as compared to social media marketing in the sense that, all user generated content platforms are available digitally i.e. online. However, there are other platforms that come under digital marketing rather than social media advertising and marketing.
What are the concepts and platforms of digital marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing promotions. This concept is called “Search Engine Marketing” or Sem.
Search Engine Marketing is marketing of the product on search such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Seo. Search Engine Optimization is a associated with developing your website’s content in a way that allows the search engine’s algorithm to crawl and test out your website efficiently. It’s a way to get higher rankings in the search results on search engine; helping us to have a better hand at SEM.
SEO is a primary necessity of any and every site owner as it can help stand out among the sea of websites we see recently.
Social Media Marketing is a concept that comprises of campaigns designed to sell your product or service on social platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it to be able to products that have a B2C segment.
There is a straightforward concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple era. It can be seen as all the consumer on various platforms, websites and showing your personalized ad copy these so as aid keep reminding them about their visit to your website.
This also enables us to work on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds etc.
However, for a great digital / Promoting experience, a campaign needs to be developed using all of the above mentioned platforms.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771